Privacy Policy
Effective Date: December 8, 2025
Introduction
("we," "us," or "our") is committed to protecting your privacy and maintaining the confidentiality of your personal information. This Privacy Policy describes our practices concerning the collection, use, disclosure, and protection of information obtained through our website, services, and other interactions with you (collectively, the "Services").
By accessing or using our Services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with these terms, please discontinue use of our Services immediately.
1. Information We Collect
We collect information that you provide directly to us, information we obtain automatically through your use of our Services, and information from third-party sources as described below.
1.1 Personal Information.
We collect the following categories of personal information:
- Contact Information: Name, email address, postal address, telephone number, and other similar identifiers
- Account Information: Username, password, security questions, and account preferences
- Transaction Information: Payment card details, billing address, purchase history, and related transaction data
- Communication Records: Records of your communications with us, including customer service inquiries and support tickets
1.2 Technical and Usage Information
We automatically collect certain technical information when you access our Services:
- Device Information: IP address, device type, unique device identifiers, operating system, and browser type
- Usage Data: Pages visited, features accessed, time and date of visits, referring/exit pages, clickstream data, and interaction patterns
- Location Information: General geographic location inferred from IP address or provided by you with consent
- Cookies and Tracking Data: Information collected through cookies, web beacons, pixels, and similar tracking technologies as described in Section 6
1.3 Information from Third Parties
We may receive information about you from third-party sources, including:
- Business partners and service providers
- Social media platforms (if you choose to connect your accounts)
- Publicly available sources and data aggregators
- Marketing and analytics providers
2. Mobile Messaging Services: Terms and Consent
2.1 Express Consent
By providing your mobile telephone number to , you expressly consent to receive text messages (SMS/MMS) from us or on our behalf, including messages sent using an automatic telephone dialing system or artificial/prerecorded voice. Your consent is not required as a condition of purchasing any goods or services.
2.2 Message Categories
You may receive the following types of messages:
- Account notifications, alerts, and security updates
- Transaction confirmations and order status updates
- Service updates, maintenance notifications, and system alerts
- Customer support communications and responses to inquiries
- Appointment reminders and scheduling information
2.3 Message Frequency and Costs
- Frequency: Message frequency varies depending on your account activity, preferences, and service usage. You may receive multiple messages per day during periods of active engagement.
- Rates: Message and data rates may apply as determined by your mobile carrier. Standard messaging rates apply to all messages sent and received.
- Carrier Compatibility: Our messaging services are compatible with major U.S. carriers, including AT&T, T-Mobile, Verizon, Sprint, and other participating carriers. Carrier compatibility may vary.
2.4 Opt-Out and Help Options
- Unsubscribe: Reply STOP (or STOP ALL, END, CANCEL, UNSUBSCRIBE, or QUIT) to any message to opt out of future text messages. You will receive a confirmation message acknowledging your opt-out request.
- Support: Reply HELP (or INFO) for customer support information, or contact us using the information in Section 9.
- Effect of Opt-Out: Opting out of marketing messages will not affect transactional or relationship messages necessary for service delivery, such as security alerts or critical account notifications.
2.5 Mobile Number Protection and Privacy
We implement stringent protections for your mobile telephone number:
- No Sale of Numbers: We will NEVER sell, rent, or lease your mobile number to third parties for their marketing purposes.
- Limited Sharing: Mobile numbers are shared only with authorized service providers necessary for message delivery, verification, and system operation, subject to strict confidentiality obligations.
- Encryption: All mobile numbers are encrypted both in transit and at rest using industry-standard encryption protocols.
- Retention and Deletion: Mobile numbers are permanently deleted from our active systems within 30 days of account termination or opt-out request, subject to legal retention requirements.
2.6 Message Content Security
- Transmission Security: All message content is encrypted during transmission using secure protocols.
- Log Retention: Message delivery logs, including metadata (but not message content), are retained for 12 months for quality assurance, dispute resolution, and compliance purposes.
- Monitoring: Message delivery status is monitored to ensure reliable service and to identify and resolve technical issues.
2.7 User Responsibilities
You agree to:
- Provide accurate and current mobile number information
- Notify us promptly of any changes to your mobile number
- Use messaging services in compliance with applicable laws and our Terms of Service
- Maintain the security of your device and account credentials
3. How We Use Your Information
We use the information we collect for legitimate business purposes, including:
3.1 Service Provision and Operations
- Providing, operating, and maintaining our Services
- Processing transactions and fulfilling orders
- Creating and managing your account
- Authenticating users and preventing fraud
- Delivering requested products, services, and information
3.2 Communication and Engagement
- Responding to inquiries, requests, and customer support needs
- Sending administrative communications, including service announcements and security alerts
- Delivering authorized text messages based on your consent and preferences
- Providing updates regarding your account, transactions, or services
3.3 Improvement and Personalization
- Analyzing usage patterns to improve our Services
- Conducting research and development for new features and offerings
- Personalizing user experience and content delivery
- Testing and optimizing website functionality and performance
3.4 Marketing and Promotional Activities
- Sending promotional communications, newsletters, and special offers (where you have consented)
- Conducting surveys, contests, and sweepstakes
- Delivering targeted advertising and marketing content
3.5 Legal and Compliance
- Complying with legal obligations and regulatory requirements
- Enforcing our Terms of Service and other policies
- Protecting our rights, property, and safety, and those of our users and third parties
- Detecting, preventing, and addressing fraud, security issues, and technical problems
3.6 Aggregate and De-Identified Data
We may use aggregate, anonymized, or de-identified information that cannot reasonably identify you for any purpose, including analytics, research, and reporting.
4. Information Sharing and Disclosure
We respect your privacy and limit disclosure of your personal information as described below.
4.1 Mobile Messaging Information – Special Protections
IMPORTANT: Mobile telephone numbers, text messaging opt-in data, and consent records are subject to enhanced privacy protections:
- No Third-Party Marketing: We will NEVER share your mobile number, opt-in data, or consent records with third parties or affiliates for their marketing or promotional purposes.
- Service Provider Exception: We may share mobile messaging information with subcontractors and service providers solely to support customer service, message delivery, and technical operations, subject to strict confidentiality agreements.
- Exclusion from General Sharing: All other information sharing described in this Section 4 expressly EXCLUDES text messaging originator opt-in data and consent records, which will not be shared with any third parties except as specifically permitted in this Section 4.1.
4.2 Service Providers and Business Partners
We may share your information (excluding mobile messaging data governed by Section 4.1) with trusted third-party service providers who perform services on our behalf, including:
- Payment processors and financial institutions
- Cloud hosting and data storage providers
- Marketing and analytics platforms
- Customer relationship management systems
- Email and communication service providers
- Fraud prevention and security services
These service providers are contractually obligated to use your information only as necessary to provide services to us and are prohibited from using your information for their own purposes.
4.3 Business Transfers
In the event of a merger, acquisition, reorganization, bankruptcy, or sale of assets, your information may be transferred to the successor entity, subject to this Privacy Policy or an equivalent privacy policy.
4.4 Legal Requirements and Protection of Rights
We may disclose your information when we believe in good faith that disclosure is necessary to:
- Comply with applicable laws, regulations, legal processes, or enforceable governmental requests
- Respond to subpoenas, court orders, or other legal demands
- Enforce our Terms of Service, policies, or other agreements
- Protect the rights, property, or safety of , our users, or the public
- Detect, prevent, or investigate fraud, security breaches, or illegal activity
4.5 With Your Consent
We may share your information with third parties when you have provided explicit consent for such sharing, including:
- Connecting your account to third-party applications or services
- Participating in co-branded offerings or partnerships
- Engaging in specific programs that require information sharing
4.6 Aggregate and Anonymous Information
We may share aggregate, anonymized, or de-identified information that does not identify you personally with third parties for research, marketing, analytics, and other legitimate business purposes.
5. Data Security
5.1 Security Commitment
We are committed to protecting your personal information through the implementation of reasonable administrative, technical, and physical safeguards designed to protect against unauthorized access, alteration, disclosure, or destruction of your information.
5.2 Security Measures
Our security program includes:
- Encryption: Industry-standard encryption for data in transit (TLS/SSL) and at rest
- Access Controls: Role-based access restrictions limiting employee access to personal information on a need-to-know basis
- Authentication: Multi-factor authentication and strong password requirements for internal systems
- Network Security: Firewalls, intrusion detection systems, and continuous monitoring
- Secure Development: Security-focused software development practices and regular code reviews
- Vendor Management: Due diligence and contractual security requirements for third-party service providers
5.3 Mobile Messaging Security
Enhanced security measures specifically for mobile messaging services include:
- End-to-end encryption of mobile numbers and message content
- Secure, encrypted data storage systems with restricted access
- Regular security audits and vulnerability assessments
- Comprehensive employee training on data protection and privacy
- Documented incident response procedures and breach notification protocols
5.4 Security Limitations
While we implement robust security measures, no method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee absolute security of your information, and you acknowledge that you provide information at your own risk. You are responsible for maintaining the confidentiality of your account credentials and for any activities that occur under your account.
5.5 Security Incidents
In the event of a data breach or security incident affecting your personal information, we will notify you in accordance with applicable law and take appropriate remedial measures.
6. Cookies and Tracking Technologies
6.1 Types of Technologies Used
We and our third-party partners use cookies, web beacons, pixels, local storage, and similar tracking technologies to collect information about your browsing behavior and to enhance your experience on our Services.
6.2 Purposes of Cookies
We use these technologies for the following purposes:
- Essential Functions: Enabling core functionality, security features, and account access
- Preferences: Remembering your settings, language preferences, and customization choices
- Analytics: Understanding how users interact with our Services and identifying usage trends
- Performance: Improving site speed, functionality, and overall user experience
- Marketing: Delivering targeted advertising and measuring campaign effectiveness
6.3 Types of Cookies
- Session Cookies: Temporary cookies that expire when you close your browser
- Persistent Cookies: Cookies that remain on your device for a set period or until manually deleted
- First-Party Cookies: Set by directly
- Third-Party Cookies: Set by our service providers and advertising partners
6.4 Managing Cookies
You may control or disable cookies through your browser settings. Most browsers allow you to:
- View and delete cookies
- Block third-party cookies
- Block all cookies
- Receive notifications when cookies are set
- Please note that disabling cookies may limit your ability to use certain features of our Services and may affect site functionality.
6.5 Do Not Track Signals
Some browsers transmit "Do Not Track" (DNT) signals. Because there is no industry consensus on how to respond to DNT signals, our Services do not currently respond to DNT browser settings.
6.6 Third-Party Analytics and Advertising
We use third-party analytics services (such as Google Analytics) and advertising networks that may collect information about your online activities over time and across different websites. For more information about opting out of interest-based advertising, visit the Network Advertising Initiative (www.networkadvertising.org) or the Digital Advertising Alliance (www.aboutads.info).
7. Your Privacy Rights
Depending on your jurisdiction, you may have certain rights regarding your personal information.
7.1 General Rights
You may have the right to:
- Access: Request access to the personal information we hold about you
- Correction: Request correction of inaccurate or incomplete personal information
- Deletion: Request deletion of your personal information, subject to legal exceptions
- Portability: Request a copy of your personal information in a structured, commonly used format
- Objection: Object to processing of your personal information for certain purposes
- Restriction: Request restriction of processing under certain circumstances
- Withdrawal of Consent: Withdraw consent where processing is based on consent, without affecting the lawfulness of processing before withdrawal
7.2 Mobile Messaging Rights
Specific rights related to mobile messaging services include:
- Opt-Out: Unsubscribe from text messages at any time by replying STOP to any message
- Number Deletion: Request deletion of your mobile number from our systems
- Preference Management: Modify your messaging preferences and frequency settings
- Message History: Request access to your messaging history and delivery records (subject to our retention policies)
- Consent Verification: Request confirmation of your consent status and opt-in records
7.3 Exercising Your Rights
To exercise any of these rights, please contact us using the information provided in Section 9. We will respond to your request within the timeframe required by applicable law, typically within 30 days. We may require verification of your identity before processing your request.
7.4 California Privacy Rights
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including:
- The right to know what personal information we collect, use, disclose, and sell
- The right to request deletion of your personal information
- The right to opt out of the sale of personal information (Note: We do not sell personal information)
- The right to non-discrimination for exercising your CCPA rights
California residents may submit requests by contacting us as described in Section 9.
7.5 European Privacy Rights
If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you have rights under the General Data Protection Regulation (GDPR), including the rights described in Section 7.1. You also have the right to lodge a complaint with your local data protection authority.
8. Data Retention
8.1 Retention Principles
We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.
8.2 Retention Periods
- Account Information: Retained while your account is active and for a reasonable period thereafter for legal and business purposes
- Transaction Records: Retained in accordance with financial record-keeping requirements
- Mobile Messaging Data: Phone numbers deleted within 30 days of opt-out or account termination; message logs retained for 12 months
- Communications: Customer service records retained for quality assurance and dispute resolution purposes
- Analytics Data: May be retained in aggregate or anonymized form indefinitely
8.3 Deletion Requests
Upon your request, we will delete your personal information from active systems, subject to:
- Legal retention requirements
- Pending claims or disputes
- Technical limitations of backup systems (which are periodically purged)
9. International Data Transfers
If you are located outside the United States, please be aware that information we collect may be transferred to, processed, and stored in the United States or other countries where we or our service providers operate. These countries may have data protection laws that differ from those in your country of residence. By using our Services, you consent to the transfer of your information to countries outside your country of residence, including the United States.
10. Children's Privacy
Our Services are not directed to individuals under the age of 18, and we do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child without
parental consent, we will take steps to delete such information promptly. If you believe we have collected information from a child, please contact us immediately.
11. Third-Party Links and Services
Our Services may contain links to third-party websites, applications, or services that are not operated or controlled by us. This Privacy Policy does not apply to third-party services. We are not responsible for the privacy practices of third parties, and we encourage you to review their privacy policies before providing any personal information.
12. Changes to This Privacy Policy
12.1 Right to Modify
We reserve the right to modify this Privacy Policy at any time to reflect changes in our practices, Services, legal requirements, or for other operational reasons. When we make changes, we will update the "Effective Date" at the top of this policy.
12.2 Notification of Material Changes
For material changes that significantly affect our practices or your rights, particularly changes affecting mobile messaging services, we will provide advance notice through one or more of the following methods:
- Email notification to the address associated with your account
- Text message notification (if you are opted in to our messaging services)
- Prominent notice on our website or within our Services
- In-app notification or alert
12.3 Continued Use
Your continued use of our Services after the effective date of any changes constitutes your acceptance of the revised Privacy Policy. If you do not agree with the changes, you should discontinue use of our Services and contact us to close your account.
12.4 Review Recommendations
We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your information.
13. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy, our privacy practices, or our mobile messaging services, please contact us:
Email: [email protected]
Phone:
Text Support: Reply HELP to any message from
We will make reasonable efforts to respond to your inquiry promptly and address your concerns in a timely manner.
14. Severability
If any provision of this Privacy Policy is found to be invalid, illegal, or unenforceable, the remaining provisions will continue in full force and effect.
Last Updated: December 8, 2025
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